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Services Marketing : Integrating Customer for Across the Firm

Zeithaml, Valarie A.

Services Marketing : Integrating Customer for Across the Firm - 4 - New Delhi PHI Learning 2007 - XV, 538

Service Marketing

ISBN: 9780070660076

Subjects--Topical Terms:
Service Marketing

Dewey Class. No.: 658.812 / ZEI

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