Advertising: Principles and Practice (Record no. 1361)

MARC details
000 -LEADER
fixed length control field 00489nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9798129700635
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, W.B.
245 ## - TITLE STATEMENT
Title Advertising: Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent XIX, 599
365 ## - TRADE PRICE
Price amount 60
500 ## - GENERAL NOTE
General note Advertising Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   11/18/2003 Krishna Books 200.00 659.1 (41/5) 1391   659.1 MOR 2939 02/21/2025 30 140.00 11/18/2003 Books
          JIM JIM   03/08/2004 Janak Book Distributors 10.00 659.1 (41/5) 4181   659.1 BUR 4530 02/21/2025 30 7.00 03/03/2004 Books