The Business of Marketing (Record no. 2635)

MARC details
000 -LEADER
fixed length control field 00487nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135201.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788172248765
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number VAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Varadarajan, P. R.
245 ## - TITLE STATEMENT
Title The Business of Marketing
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Jaico Publication House
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent XIV, 366
365 ## - TRADE PRICE
Price amount 64.9
500 ## - GENERAL NOTE
General note Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   03/08/2004 Janak Book Distributors 295.00 658.8 (32/5) 4189   658.8 VAR 4509 02/21/2025 22 230.00 03/03/2004 Books