Advertising and Integrated Brand Promotion (Record no. 2761)

MARC details
000 -LEADER
fixed length control field 00494nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789812431219
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.19
Item number O'G
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title Advertising and Integrated Brand Promotion
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent XXXIX, 773
365 ## - TRADE PRICE
Price amount 37.5
500 ## - GENERAL NOTE
General note Advertising Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   03/08/2004 Krishna Books 150.00 659.19 (42/2) 4186   659.19 O'G 4669 02/21/2025 25 113.00 03/03/2004 Books