Brand Positioning (Record no. 3702)

MARC details
000 -LEADER
fixed length control field 00435nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand Positioning
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent XIV, 297
365 ## - TRADE PRICE
Price amount 142.5
500 ## - GENERAL NOTE
General note Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Write off         JIM JIM   05/22/2008 A.S. Book Distributors 475.00 658.827 (/) 145   658.827 SEN 7853 02/21/2025 30 333.00 05/07/2008 Books