Advertising and Integrated Brand Promotion (Record no. 3732)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00502nam a2200193Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221135250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250220s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501580 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | O'G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Thomson Learning |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLVI, 781 |
| 365 ## - TRADE PRICE | |
| Price amount | 157.5 |
| 500 ## - GENERAL NOTE | |
| General note | Advertising Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial enumeration / chronology | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 525.00 | 659.1 (41/5) | 145 | 659.1 O'G | 8010 | 02/21/2025 | 30 | 368.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 525.00 | 659.1 (41/5) | 145 | 659.1 O'G | 8011 | 02/21/2025 | 30 | 368.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 525.00 | 659.1 (41/5) | 145 | 659.1 O'G | 8012 | 02/21/2025 | 30 | 368.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 525.00 | 659.1 (41/5) | 145 | 659.1 O'G | 8013 | 02/21/2025 | 30 | 368.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 525.00 | 659.1 (41/5) | 145 | 659.1 O'G | 8014 | 02/21/2025 | 30 | 368.00 | 05/07/2008 | Books |