Advertising and Promotion: An IMC Approach (Record no. 3739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221135250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250220s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131503881 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 |
| Item number | SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: An IMC Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 650 |
| 365 ## - TRADE PRICE | |
| Price amount | 128.25 |
| 500 ## - GENERAL NOTE | |
| General note | Advertising Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial enumeration / chronology | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 475.00 | 659.19 (42/2) | 145 | 659.19 SHI | 8045 | 02/21/2025 | 27 | 347.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 475.00 | 659.19 (42/2) | 145 | 659.19 SHI | 8046 | 02/21/2025 | 27 | 347.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 475.00 | 659.19 (42/2) | 145 | 659.19 SHI | 8047 | 02/21/2025 | 27 | 347.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 475.00 | 659.19 (42/2) | 145 | 659.19 SHI | 8048 | 02/21/2025 | 27 | 347.00 | 05/07/2008 | Books | |||||||
| JIM | JIM | 05/22/2008 | A.S. Book Distributors | 475.00 | 659.19 (42/2) | 145 | 659.19 SHI | 8049 | 02/21/2025 | 27 | 347.00 | 05/07/2008 | Books |