Advertising and IMC: Principles and Practice (Record no. 3971)

MARC details
000 -LEADER
fixed length control field 00492nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135304.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174465344
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murthy, S. N.
245 ## - TITLE STATEMENT
Title Advertising and IMC: Principles and Practice
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent XIII, 418
365 ## - TRADE PRICE
Price amount 82.5
500 ## - GENERAL NOTE
General note Advertising Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   11/09/2008 A.S. Book Distributors 275.00 659.1 (41/4) 247   659.1 MUR 9290 02/21/2025 30 193.00 11/07/2008 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14568 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14569 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14570 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14571 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14572 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14573 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14574 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14575 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14576 02/21/2025 30 193.00 03/06/2010 Books
          JIM JIM   03/08/2010 The Book Company 275.00 659.1 (41/4) S1863   659.1 MUR 14577 02/21/2025 30 193.00 03/06/2010 Books