Integrated Marketing Communications (Record no. 5241)

MARC details
000 -LEADER
fixed length control field 00484nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221135431.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789350514658
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Niraj
245 ## - TITLE STATEMENT
Title Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 1st
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 642
365 ## - TRADE PRICE
Price amount 195.75
500 ## - GENERAL NOTE
General note Marketing Communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial enumeration / chronology Inventory number Total checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          JIM JIM   01/31/2019 Savera Books Distributors 725.00 658.802 (52/6) 18-19/CRB/1660   658.802 KUM 17929 02/21/2025 27 529.00 01/31/2019 Books
          JIM JIM   01/31/2019 Savera Books Distributors 725.00 659.1 (53/1) 18-19/CRB/1660   659.1 KUM 17930 02/21/2025 27 529.00 01/31/2019 Books