AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots (Record no. 5761)

MARC details
000 -LEADER
fixed length control field 00666nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319899572
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter Gentsch
245 ## - TITLE STATEMENT
Title AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Switzerland
Name of publisher, distributor, etc. Palgrave
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 280
500 ## - GENERAL NOTE
General note Marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGERIAL ECONOMICS
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="Peter Gentsch - AI in Marketing, Sales and Service_ How Marketers without a Data Science Degree can use AI, Big Data and Bots-Palgrave Macmillan (2018).pdf">Peter Gentsch - AI in Marketing, Sales and Service_ How Marketers without a Data Science Degree can use AI, Big Data and Bots-Palgrave Macmillan (2018).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   EBK89 02/21/2025 02/21/2025