Principles of Direct, Database and Digital Marketing (Record no. 5885)

MARC details
000 -LEADER
fixed length control field 00637nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273756521
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number TAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan
245 ## - TITLE STATEMENT
Title Principles of Direct, Database and Digital Marketing
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 576
500 ## - GENERAL NOTE
General note Digital Marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing and E Commerce
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="Alan Tapp, Ian Whitten, Matthew Housden - Principles of Direct, Database and Digital Marketing-Pearson (2013).pdf">Alan Tapp, Ian Whitten, Matthew Housden - Principles of Direct, Database and Digital Marketing-Pearson (2013).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   658.8 TAP EBK221 02/21/2025 02/21/2025