Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation (Record no. 5888)

MARC details
000 -LEADER
fixed length control field 00680nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141537.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978 0 7494 5389 3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RYA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian
245 ## - TITLE STATEMENT
Title Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 289
500 ## - GENERAL NOTE
General note Digital Marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing and E Commerce
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="Damian Ryan, Calvin Jones - Understanding digital marketing_ marketing strategies for engaging the digital generation-Kogan Page (2009).pdf">Damian Ryan, Calvin Jones - Understanding digital marketing_ marketing strategies for engaging the digital generation-Kogan Page (2009).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   658.8 RYA EBK224 02/21/2025 02/21/2025