Brand New China: Advertising, Media, and Commercial Culture (Record no. 6338)

MARC details
000 -LEADER
fixed length control field 00737nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978067402683
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10951
Item number JIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jing Wang
245 ## - TITLE STATEMENT
Title Brand New China: Advertising, Media, and Commercial Culture
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NewYork
Name of publisher, distributor, etc. Harvard University Press
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 428
500 ## - GENERAL NOTE
General note Advertising, Media
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behaviour& Marketing Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Jing Wang - Brand New China_ Advertising, Media, and Commercial Culture-Harvard University Press (2008).pdf">..\e-books\MBA III Semester\MBA\Marketing\KMBN MK01 Consumer Behaviour& Marketing Communications\Jing Wang - Brand New China_ Advertising, Media, and Commercial Culture-Harvard University Press (2008).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   659.10951 JIN EBK699 02/21/2025 02/21/2025