Marketing Analytics Roadmap: Methods, Metrics, and Tools (Record no. 6486)

MARC details
000 -LEADER
fixed length control field 00661nam a2200193Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1484202593
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jerry Rackley
245 ## - TITLE STATEMENT
Title Marketing Analytics Roadmap: Methods, Metrics, and Tools
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Apress
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 159
500 ## - GENERAL NOTE
General note Marketing Analytics
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element B2B AND SERVICES MARKETING
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Jerry Rackley (auth.) - Marketing Analytics Roadmap_ Methods, Metrics, and Tools-Apress (2015).pdf">..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Jerry Rackley (auth.) - Marketing Analytics Roadmap_ Methods, Metrics, and Tools-Apress (2015).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   658.8 JER EBK871 02/21/2025 02/21/2025