Services Marketing: Integrating Customer Focus Across the Firm (Record no. 6490)

MARC details
000 -LEADER
fixed length control field 00770nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221141551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250220s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078112102
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number VAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Valarie A. Zeithaml
245 ## - TITLE STATEMENT
Title Services Marketing: Integrating Customer Focus Across the Firm
250 ## - EDITION STATEMENT
Edition statement 7
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw-Hill Education
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 543
500 ## - GENERAL NOTE
General note Service industriesMarketing
521 ## - TARGET AUDIENCE NOTE
Target audience note E-version
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element B2B AND SERVICES MARKETING
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Valarie A. Zeithaml_ Dwayne D. Gremler_ Mary Jo Bitner - Services Marketing_ Integrating Customer Focus Across the Firm-McGraw-Hill Education (2017).pdf">..\e-books\MBA IV Semester\MBA\Marketing\B2B AND SERVICES MARKETING\Valarie A. Zeithaml_ Dwayne D. Gremler_ Mary Jo Bitner - Services Marketing_ Integrating Customer Focus Across the Firm-McGraw-Hill Education (2017).pdf</a>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
          JIM JIM 10/26/2023   658.8 VAL EBK875 02/21/2025 02/21/2025