Consumer Evolution of Brand Extension: Study of Select FMCG Brands (Record no. 7907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200109Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221162316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250221s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Harleen (2012) |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Evolution of Brand Extension: Study of Select FMCG Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Faculty of Management Studies, Delhi University, Delhi |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial enumeration / chronology | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| JIM | JIM | 08/13/2022 | Guide-Prof. Ajay Pandit | P.H.D. Thesis by Dr Ashwani Varshney | D01322 | 02/21/2025 | 02/21/2025 | Donated Books |