Zeithaml, Valaria A. <br/><br/>
Service Marketing 

 - 3rd 
 - New Delhi  Tata McGraw-Hill  2003 
 - XX, 668 
<br/><br/> Services Marketing 
<br/><br/><label>ISBN: </label>9780070530423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZEI