Moriarty, W.B. <br/><br/>
Advertising: Principles and Practice 

 - 1st 
 - New Delhi  Pearson Education  2003 
 - XIX, 599 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9798129700635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR