Clow, Kenneth E. <br/><br/>
Integrated Advertising Promotion and Marketing Communications 

 - 1st 
 - New Delhi  Pearson Education  2003 
 - XXIV, 638 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9788178089614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.19  / CLO