Kotler, Philip  <br/><br/>
A Framework for Marketing Management 

 - 2nd 
 - New Delhi  Pearson Education  2003 
 - XX, 363 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788178089003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT