Boron, Steve, Haris Kim <br/><br/>
Services Marketing : Text and Cases 

 - 2nd 
 - New York  Palgrave Techmedia Publication  2003 
 - X, 291 
<br/><br/> Service Marketing 
<br/><br/><label>ISBN: </label>9781403937025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / BOR