TY  - BOOK
AU  - Boron, Steve, Haris Kim
TI  - Services Marketing : Text and Cases
SN  - 9781403937025
U1  - 658.812 
PY  - 2003///
CY  - New York
PB  - Palgrave Techmedia Publication
KW  - Service Marketing
N1  - Service Marketing
ER  -