Mohan, Manendra <br/><br/>
Advertising Management: Concept and Cases 

 - 2nd 
 - New Delhi  Tata McGraw-Hill  2002 
 - XI, 418 
<br/><br/> Advertising Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.19  / MOH