Kotler, Philip <br/><br/>
Principles of  Marketing 

 - 8 
 - New Delhi  PHI Learning  2000 
 - 635 
<br/><br/> Marketing Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT