Saxena, Rajan <br/><br/>
Marketing Management 

 - 5th 
 - New Delhi  Tata McGraw-Hill  2001 
 - 571 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>74633627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX