Jones, John Philip <br/><br/>
What's in a Name?: Advertising and the Concept of Brands 

 - 2nd 
 - New Delhi  PHI Learning  2003 
 - XI, 308 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9788120324473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON