TY  - BOOK
AU  - Jones, John Philip
TI  - What's in a Name?: Advertising and the Concept of Brands
SN  - 9788120324473
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - PHI Learning
KW  - Advertising Management
N1  - Advertising Management
ER  -