Kotler, Philip <br/><br/>
Principles of Marketing 

 - 10th 
 - New Delhi  PHI Learning  2004 
 - XXIX, 661 
<br/><br/> Marketing Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT