Varadarajan, P. R. <br/><br/>
The Business of Marketing 

 - 1st 
 - New Delhi  Jaico Publication House  2001 
 - XIV,  366 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788172248765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAR