Sumathi, S. <br/><br/>
Marketing Research and Consumer Behavior 

 - 2nd 
 - New Delhi  Vikas Publishing House   2003 
 - XVI, 761 
<br/><br/> Marketing Research 
<br/><br/><label>ISBN: </label>8125914765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / SUM