O'Guinn, Thomas C. <br/><br/>
Advertising and Integrated Brand Promotion 

 - 3rd 
 - New Delhi  Thomson  2003 
 - XXXIX, 773 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9789812431219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.19  / O'G