Cooper, B. B. <br/><br/>
Strategic Marketing Channel Management 

 - 2nd 
 - New Delhi  Tata McGraw-Hill  2004 
 - XIX, 488 
<br/><br/> Strategic Marketing 
<br/><br/><label>ISBN: </label>9780070586604 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / COO