Belch, George E. <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - 6th 
 - New Delhi  Tata McGraw-Hill  2004 
 - XXVI, 779 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9780070581944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL