Apte, Govind  <br/><br/>
Service Marketing 

 - 1 
 - New Delhi  Oxford University Press  2004 
 - XI, 440 
<br/><br/> Services Marketing 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / APT