Saxena, Rajan <br/><br/>
Marketing Management 

 - 2 
 - New Delhi  Tata McGraw-Hill  2004 
 - XV, 669 
<br/><br/> Marketing Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX