Etzel, Michael J. <br/><br/>
Marketing 

 - 13 
 - New Delhi  Tata McGraw-Hill  2004 
 - XXI, 650 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9780070590229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ETZ