TY  - BOOK
AU  - Raju, M. S. 
TI  - Consumer Behavior : Concepts, Applications & Cases
SN  - 9788125915324
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi
PB  - Vikas Publishing House 
KW  - Consumer Behavior
N1  - Consumer Behavior
ER  -