Zeithaml, Valarie A. <br/><br/>
Services Marketing : Integrating Customer for Across the Firm 

 - 4 
 - New Delhi  PHI Learning  2007 
 - XV, 538 
<br/><br/> Service Marketing 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZEI