TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing : Integrating Customer for Across the Firm
SN  - 9780070660076
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - PHI Learning
KW  - Service Marketing
N1  - Service Marketing
ER  -