Kotler, Philip <br/><br/>
Principle of Marketing 

 - 12 
 - New Delhi  Pearson Education  2008 
 - XI, I-19 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT