Sengupta, Subroto  <br/><br/>
Brand Positioning 

 - 2 
 - New Delhi  Tata McGraw-Hill  2005 
 - XIV,  297 
<br/><br/> Brand Management 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / SEN