Jain, Subhash C. <br/><br/>
Marketing : Planning and Strategy 

 - 7 
 - New Delhi  Cengage Learning  2007 
 - XVIII, 935 
<br/><br/> Marketing Management 
<br/><br/><label>ISBN: </label>9788131502075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAI