O'Guinn, Thomas C. <br/><br/>
Advertising and Integrated Brand Promotion 

 - 4th 
 - New Delhi  Thomson Learning  2007 
 - XLVI, 781 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9788131501580 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / O'G