Shimp, Terence A. <br/><br/>
Advertising and Promotion: An IMC Approach 

 - New Delhi  Cengage Learning  2008 
 - 650 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9788131503881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.19  / SHI