TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising and Promotion: An IMC Approach
SN  - 9788131503881
U1  - 659.19 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning
KW  - Advertising Management
N1  - Advertising Management
ER  -