Murthy, S. N. <br/><br/>
Advertising and IMC: Principles and Practice 

 - 1 
 - New Delhi  Excel Books  2007 
 - XIII,  418 
<br/><br/> Advertising Management 
<br/><br/><label>ISBN: </label>9788174465344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / MUR