TY  - BOOK
AU  - Jain, P. C. 
TI  - Consumer Behaviour in Indian Context
SN  - 9788121922142
U1  - 658.8342 
PY  - 2008///
CY  - New Delhi
PB  - S. Chand and Company
KW  - Consumer Behavior
N1  - Consumer Behavior
ER  -