Mathur, U. C.  <br/><br/>
Brand Management : Text and Cases 

 - 1 
 - New Delhi  Macmillan  2006 
 - XIV,  173 
<br/><br/> Brand Management 
<br/><br/><label>ISBN: </label>9781403930170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT