TY  - BOOK
AU  - Dholakia, Nikhilesh 
TI  - Marketing Management : Cases and Concepts
SN  - 9780333902752
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Macmillan
KW  - Marketing Management
N1  - Marketing Management
ER  -