Zeithaml, Valaria A. <br/><br/>
Services Marketing 

 - 5th 
 - New Delhi  Tata McGraw-Hill  2011 
 - XXVI, 763 
<br/><br/> Service Marketing 
<br/><br/><label>ISBN: </label>9780070700994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZEI